
AXS Continuing Medical Education: Demo/Site
Description: Continuing Medical Education training/promotional demo and website featuring interactive research, testing and scoring components. The video elements had in-depth interviews with clinicians on-location and training courses shot mostly in studio that were illustrated with anatomically correct, artistic animations.
Role: Creative Director/Web-Media Producer/Director/Copywriter
“Joyce Fox did a superb job on complex projects with tight budgets and timelines. Joyce’s perspective, stamina and creative and technical innovation kept everybody working together; The doctors (getting their input, accurately putting it in the script and coaching them on-camera,) creative staff and management (both interactive and video) and voiceover talent. We couldn’t have done it without her…”
- Joseph Fenn MD, Vice President of AXS Services, Inc.