Joyce Fox

Creative Content • Marketing • Media Production

Portfolio: Campaigns

The Coffee Place/Fresh Lunch Place Marketing Campaigns

Internal Corporate Communications, Incentive Programs, Training Videos and Business Theater

Keeter Marketing Services marketing/communications effort for White Hen included several Broadway-style musicals with a varied three and a half year coordinated strategy. The plays’ characters convinced franchisees to give away their highest profit item, coffee, despite fervent resistance. Later they reported a 35% increase in sales.

Using these trusted characters, training/promotion videos and internal communications programs were developed. Extensive incentive programs featuring valuable vacations and high-quality merchandise was tied to sales goals.  Please click on project below to see parts of the campaign.

Creative Director/Concept/Writer/Co-Producer/Director-Video-Stage/Lyricist

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