Rebranding, Community Outreach, Event and Public/Media Relations Campaign
This campaign for the activist Peoples Church included rebranding (logo/cutline: "Uptown's Spiritual Home for People of Conscience"- upper left), community outreach, a multi-faceted event, print collateral [poster, postcard (table ad/direct mail) and press release] and a cordinated public/media relations blitz (newspapers/broadcast PSA's and LED billboards.)
Funded by a joint grant from the Unitarian Universalist Association/United Church of Christ, the themed program consisted of a service/sermon on “True Forgiveness” followed by an Open House with refreshments. Next a screening of the award-winning controversial documentary “Forgiving Dr. Mengele” was followed by a Q&A with the filmmakers.
Creative Director/Copywriter/Logo Concept/Community Outreach/Public/Media Relations/Event Producer
- Peoples Church Publicity
True Forgiveness Open House/Service/Screening (Poster/Postcard)