ORT Technical Institute
Print and Web Marketing Campaign for Technical School
This integrated marketing campaign for Zarem/Golde ORT Technical Institute communicated their mission using storytelling, student testimonials and welcoming messaging, illustrated by a custom photo essay. The print look was based on their 130 year-old heritage as part of a worldwide network of 800 nonprofit vocational training schools and the established background style of the website.
To create a flexible school catalog, a custom folder was designed to contain changable one-sheet descriptions of courses (right) and the medical programs booklet (middle left). An oversized promotional postcard (lower left) and the back design with the van was modified for print ads. Fox’s contribution to the website (center rear) was limited to photos and copy.
Creative Director-print/Graphic Artist-print/Copywriter-print & web/Photographer-print & web