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ORT Technical Institute: Print and Web Marketing Campaign

Description: This integrated marketing campaign for Zarem/Golde ORT Technical Institute reinforces their mission in a storytelling style with student testimonials and welcoming messaging illustrated by a photo essay about the school and community. The graphic look of the print campaign is based on their distinct heritage as part of a 130 year-old, worldwide network of more than 800 non-profit vocational training schools.

To create a flexible school catalog, a long-term custom folder was designed to contain one-sheet descriptions of courses of study (right) and the medical programs booklet (middle left). An oversized promotional postcard was used as a table ad (lower left) and the back design with the van was modified for a print advertisement. Fox’s contribution to the website (center rear) was limited to photos and copy.

Role: Creative Director (print)/Graphic Artist (print)/Copywriter (print & web/Photographer (print & web)