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REST: Information/Fundraising Marketing Campaign

Description: This campaign integrates new branding and fulfills strategic communications goals. Funded by the Chicago Community Trust, the website (upper left) for REST, a comprehensive homeless services agency, accommodates their present and future needs in a storytelling style illustrated by a custom photo essay, an updated look, content, functionality and custom Content Management System (CMS). The newsletter design is consistent with the web look (upper right). The photographs (lower right) are repurposed for the newsletter, projected presentations (slide shows and PowerPoint,) print, are available for download, have been used for promotional pieces including a thank you card (lower middle right) and promotional postcard (center) for grant applications and direct mail. A video documentary and radio Public Service Announcement (lower left) complete the package.

Role: Creative Director/Web-Media Producer-Director/Copywriter/Newsletter Editor-Layout/Photographer/Content Manager/Web Maintenance