ORT Technical Institute: Print and Web Marketing Campaign
This integrated print and web marketing campaign for Zarem/Golde ORT Technical Institute reinforces their mission in a storytelling style with student testimonials and welcoming messaging illustrated by a photo essay of the school and community. The graphic look of the print campaign is based on their distinct heritage as part of a 130 year-old, worldwide network of more than 800 non-profit vocational schools. The materials include a flexible school catalog which encloses program inserts in a custom folder, a promotional postcard, a print advertisement and a website.
Creative Director (print)/Graphic Artist (print)/Copywriter (print & web)/Photographer (print & web)
The Coffee Place/Fresh Lunch Place Marketing Campaigns: Internal Communications, Incentive Programs, Training Videos and Business Theater
Keeter Marketing Services marketing/communications program for White Hen included Broadway-style musicals with a varied 3-½ year coordinated strategy. The plays’ characters convinced franchisees to give away their highest profit item, coffee, despite fervent resistance. Follow-ups reported a 35% increase in sales. Using trusted characters from the plays, training/promotion videos and internal communications programs were produced coupled with an incentive program tied to sales goals.
Creative Director/Concept/Writer, Co-Producer, Director for Video-Stage/Lyricist
Peoples Church: Rebranding, Community Outreach, Event and Public/Media Relations Campaign
This campaign for the activist Peoples Church included rebranding (new logo and cutline), community outreach, a multi-faceted event (themed Open House on forgiveness featuring a sermon, refreshments, screening of the controversial documentary “Forgiving Dr. Mengele” and Q&A with the filmmakers), print collateral (poster, postcard and press release) and a public/media relations push. The program was funded by a joint grant from the Unitarian Universalist Association and the United Church of Christ.
Creative Director/Copywriter (including cutline)/Logo Concept/ Community Outreach/Public/Media Relations Representative/Event Producer
REST: Information/Fundraising Marketing Campaign
This campaign integrates new branding and fulfills strategic communications goals for REST, a comprehensive homeless services agency. The materials include a website (funded by the Chicago Community Trust) with accessible functionality and a custom CMS, supported by fresh web copy and illustrated by a photo essay of the organization. These photographs are repurposed for promotional pieces, presentations and in the newsletter. The newsletter design mirrors the web look. A video documentary and radio Public Service Announcement complete the package.
Creative Director/Web-Media Producer-Director/Copywriter/Newsletter Editor-Layout/Photographer/Content Manager/Web Maintenance
Broad Spectrum Communications: Corporate Image Campaign
A healthcare communications, public/media relations and consulting firm, Broad Spectrum Communications, needed to establish a brand to convey its wide range of capabilities and services. This logo appeared on their cards, stationary, stickers and brochure.
Creative Director
Dead Body Stories: Logo for Prospective TV Series
This logo set the tone for the prospective television series "Dead Body Stories." It was used on all pitch collateral.
Co-Creative Director
Peer Group Communications: Corporate Image Campaign
This logo captured the culture of collaboration driving Peer Group Communications (Programs in Entertainment, Education and Research.) A community of professional peers, they focused on developing a diverse range of innovative projects based on synergies among established methods and media convergence on the web. All Peer Group collateral materials were branded with this logo which was animated for video productions.
Co-Creative Director
